We are a full-service creative studio built on brand strategy, providing creative direction, ad marketing, brand design, content creation, and production services — for projects big or small.
Dragana Petković is a creative director who knows what it means to be on both sides — agency and client.
That perspective shaped the way she works: fast, focused, and tuned in to what brands truly need. For her, creativity only matters when it connects, moves, and delivers results.
With over 22 years of experience, she has led projects for markets including Italy, the Adriatic Region, the USA, and North Africa, earning recognition from Cannes Lions, New York Festivals, UEPS, Cristal Sapphire Media, Eurobest, Golden Drum, EACA, Ad Stars Korea, Prague International Advertising Festival, Cresta, EPICA, Cristal Festival France, CLIO, The CUP, DZ Awards and LIA.
Over the years, she has led work for brands such as FIAT, LG, Gazprom, Bambi, Komercijalna Banka, NLB Banka, Mondelez, Devin, McDonald’s, Max Factor, Garnier, Philip Morris, Tehnomania, BDF and a lot more.
We blend culture & talent,
by working from different parts of the world, united by a simple desire: to deliver seriously beautiful ideas while seriously having fun.
From the USA to North Africa, the Adriatic, Japan, and the UAE, our network combines ideas, management, and production
into a single, seamless flow.
For each project, we connect the perfect team. This approach allows us to guarantee high quality by having strong players on board for every project we commit to.
We believe that chemistry with the client is everything — it’s where trust starts and creativity flows.
Every project begins with a clear strategy, and we hold on to it no matter what.
The way we generate ideas is open and collaborative — the client is part of the process, from spark to selection.
When it comes to production and budget, we stay smart and flexible — shaping everything around the approved concept to make it shine.
At the end of the day, brand-driven results are what fuel us. Because creativity only matters when it works.